Actually, love for God head Sree Krishna, is inherent in every individual soul.
Due to forgetfulness of our relation with Sree Krishna, we are enveloped by the illusory energy consisting of three primal qualities— Rajah, Sattva and Tamah and pass through cycles of births, deaths and threefold afflictions.
Love of God is not to be borrowed from somebody, only it is to be awakened by the company of pure bona fide devotee.
— Hid Divine Grace Srila Bhakti Ballabh Tirtha Goswami Maharaj.
